Read Or Download Ask Your Developer: How to Harness the Power of Software Developers and Win in the 21st Century by Jeff Lawson Full Pages.
Jeff Lawson, software developer turned CEO of Twilio, shares a new approach for winning in the digital era: unleash the creativity and productivity of the 25 million most important workers in the digital economy, software developers.?From banking and retail to insurance and finance, every industry is turning digital, and every company needs the best software to win the hearts and minds of customers. The landscape has shifted from the classic build vs. buy question, to one of build vs. die. Companies have to get this right to survive. But how do they make this transition?Software developers are sought after, highly paid, and desperately needed to compete in the modern, digital economy. Yet most companies treat them like digital factory workers without really understanding what software developers are able to contribute. Lawson argues that developers are the creative workforce who can solve major business problems and create hit products for customers?not just grind through rote tasks.
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